How We Lost the Vote but Won the Day, The Story of the 2013 Portland Pro-Fluoride Campaign

In 2013, a coalition of funders, community-led nonprofits, advisors and other allies came together to campaign for water fluoridation in Portland, OR. Although the ballot initiative did not pass, the campaign succeeded in helping community-based organizations build capacity for civic engagement. In this article, we share our experiences from the campaign, the obstacles we encountered and our lessons learned.