(c)3s and (c)4s and LLCs (oh my): EUVALCREE Finds New Ways to Support Community

A story with Healthy Beginnings+Healthy Communities Collaborative Eastern Oregon Latino Alliance for Children and Families.

 A dancer in a Jalisco dress and Sugar Skull mask performs at EUVALCREE's Day of the Dead celebration.

A dancer in a Jalisco dress and Sugar Skull mask performs at EUVALCREE's Day of the Dead celebration.

Communities need places and reasons to gather, to build relationships, celebrate together and support one another. When neighbors know each other and spend time together, neighborhoods are safer and stronger.

Strong community connections are even more important in rural communities, where resources are scarcer and services are farther away.

In eastern Oregon, the nonprofit EUVALCREE (a 501(c)3 organization) arose with the purpose of connecting Malheur County’s Latino residents with each other and with other eastern Oregon communities and institutions. They wanted to see more Latinos taking on leadership roles and influencing policies. By engaging and connecting community, and training and positioning leaders, they believe they can improve the lives of children, families and communities throughout Oregon and Idaho.

One way EUVALCREE seeks to accomplish these goals is by hosting large public events, bringing people together to relax and enjoy themselves. This strategy has had huge success. For one, it creates safe cultural environments, through which the Latino community in Malheur County has shared their culture with non-Latino community members and overcome negative stereotypes. It’s also resulted in many more community members expressing interest and becoming involved in EUVALCREE’s leadership trainings and other programs.

 Youth stand and smile beside a food cart at EUVALCREE's Day of the Dead celebration.

Youth stand and smile beside a food cart at EUVALCREE's Day of the Dead celebration.

EUVALCREE’s events attract thousands of community members a year. Their largest event so far, on Children’s Day 2018, drew over 3000 people. Not to mention, 94 volunteers committed 754 hours of their time to make it happen.

When EUVALCREE was founded in 2014, the infrastructure to support these events didn’t exist. So, EUVALCREE created the infrastructure. They gathered the people and learned the skills to provide sound systems, lighting, security, etc. Before long, other groups were asking for their help with non-EUVALCREE events.

As demand for their services grew, EUVALCREE’s leadership decided to form an LLC – an event production company – to meet the community’s needs and protect their nonprofit from liabilities. They also registered a second LLC – a security company – owned by the production company. All proceeds go to their 501(c)4 (EUVALCREE ACTIO), which owns the first LLC.

 Members of the Eastern Oregon Latino Alliance for Children and Families pose in front of the Oregon State Capitol building.

Members of the Eastern Oregon Latino Alliance for Children and Families pose in front of the Oregon State Capitol building.

EUVALCREE ACTIO was founded in 2018 to support and provide community members with additional tools and resources for civic engagement and community efforts.

Altogether, EUVALCREE, EUVALCREE ACTIO and the two LLCs are operated by and with 76 people and engage hundreds of volunteers and thousands of community members.

They continue to expand their work. In September of 2018, EUVALCREE will be opening an office in Hermiston. Their region has expanded to include 8 counties in Oregon and 5 in Idaho, and they hope to host events and support community in all these places.

If you’re ever in eastern Oregon, make sure to check out one of EUVALCREE’s events. If you’re interested in hosting an event in eastern Oregon, use their services! You’ll be supporting community and leadership development among Latino Oregonians.

Q&A with Disability Justice Visionary Myrlaviani Perez-Rivier

In 2017 and 2018, Northwest Health Foundation convened the Disability Justice Leaders Collaborative – a group of fourteen disabled people of color interested in deepening their understanding of disability justice and discussing visions and strategies for ensuring the needs of people with disabilities are centered in decision-making. Myrlaviani is one of the leaders participating in the Collaborative.

 photo portrait of Myrlaviani

What is your vision for the future of our region?

I envision Disabled People of Color winning political positions, influencing decisions, and deepening our overall capacity as a community.

What is most exciting to you about Disability Justice?

Disability Justice demands, by way of compassion and caring communities, systems change, institutional reform, and a new notion of private and public market performance defined, owned, operated, and valued by community members most impacted. Disability Justice is all about creativity and innovation. It’s invigorating and demanding. It means you have to show up and demonstrate radical self-love and compassion, which are founded on standards of quality caring and intimate connection. We account for the complex strata of universal access, intersectionality of race, disability, gender, and religion with the never-ending and always-loved question of “What am I missing here, right now? Do we have what we need?” We are the road builders and bridge architects we need. I feel we are ready for Us.

What do you hope to get out of being a part of the Disability Justice Leaders Collaborative?

My goals include organizing a group of leaders holding conversations within and across urban-rural communities to discover and cultivate participants committed to policy and program change and implementation. Addressing current power dynamics will enhance collaboration across systems by way of generating ideas and building alternative solutions. Our community has the solutions and, through strategic partnerships, we can help lead and build the results we need.

For instance, this looks like rural and urban Oregon building relational bridges and, through a willingness to learn, adapt, and innovate, realizing opportunities for one another while addressing public problems. One which comes to mind is food deserts. We need effective policies whereby our Disabled community can readily access high-quality, nutritious food. There are solutions, but we need courage and support. At the same time, nothing happens without supportive housing, and who says passive-designed homes cannot also be designed within the universal design criteria? High-quality housing designed around collective access means building a new type of community—a community where people actively support one another. This is the vision I have of our reNew Oregon™—one where we support one another and build a meaningful future together. When enough of us make this decision, then we will see employment rates rising, especially for Disabled “People of Color.”

What leadership roles do you hope to take on in the future?

I am committed to becoming a better transformational leader: identifying, cultivating, and promoting leadership and leadership development in Disability communities. I am keen on improving the employment rates of individuals with disabilities and recognize this will require not only policy change but also changes in awareness and attitudes on the part of families, businesses, and civic leaders.

What communities do you consider yourself a part of?

Disability foremost, and all else follows. I come from a multicultural background. I grew up dancing flamenco, listening to Tejano music, being friends with Latins from Central America to South America to Spain, marching with Chicano Agricultural Workers (Cesar Chavez), listening to my Mother’s stories of her ancestors and, on my Father’s side, learning about poverty and oppression, or how the Mexican-American wars impacted the trajectory of his family’s development. The cultural extremes from both families provided a rich and textured playground of possibilities from which my curiosity and drive still develop.

What leadership roles have you played?

I have participated in local advisory boards or commissions, as well as community engagement work across Disability lines, especially with “People of Color.” I also started a community restorative listening circle. I have been particularly enthusiastic in volunteering for positions that work towards criminal justice reform, racial justice, and disability justice, across government and community-based organizations.

What is your favorite book, movie or song, and why?

The book I’m enjoying the most right now compels me to wonder and enjoy breathing, reading, imagining impossibilities and living, again. It is Dirty River: A Queer Femme of Color Dreaming Her Way Home by Leah Lakshmi Piepzna-Samarasinha. Artists lead the way for social change and Leah Lakshmi Piepzna-Samarasinha is wonderfully and refreshingly uncompromising.

Is there anything else you want people to know?

When you love something or someone, including yourself, you make a stand, define your standards, live with integrity and a willingness to self-assess. With that in mind, I’m curious about what is important to my fellow Disabled community members. I want to know what satisfies and, equally, what leaves them with discontent within our current system. Further, what improvements are they willing to invest their talents, energy, and time in to create and operate? If you are interested in developing dialogue around these and other questions, please contact me through NWHF.

Building Latinx Youth Leadership on Oregon's North Coast

A story with Healthy Beginnings+Healthy Communities Collaborative La Voz de la Comunidad.

 A group of nine Latinx youth pose in front of a wooden bridge surrounded by trees and other greenery.

BYP100. Dreamers. The students from Marjory Stoneman Douglas High School in Parkland, Florida. Youth are leaders. And, they will continue to lead as they grow older. We need to prepare them for future leadership roles, from committees and boards to elected office and everything in between.

Oregon and Southwest Washington become more and more racially and ethnically diverse every day. Unfortunately, there are few culturally-specific youth leadership programs, particularly beyond the I-5 corridor. Youth of color don’t see themselves represented at most leadership programs, and, often, they opt out.

A decade ago, Cispus Learning Center staff member Vincent Perez noticed few Latinxs participated in youth leadership programs in Washington. So, he convinced the Association of Washington School Principals to develop a leadership camp specifically for Latinx youth. That camp was La Cima, a bilingual leadership camp for Latinx youth with the goal of building their skills and improving school climates. Last year, noticing a similar need in their region, Lower Columbia Hispanic Council started La Cima Lower Columbia on Oregon’s North Coast.

La Cima Lower Columbia welcomes Latinx high school students from Astoria High School, Seaside High School, Warrenton High School, Tillamook High School and Taft High School in Lincoln City. In 2017, 19 students spent three days together at Camp Kiwanilong. This April, 36 students spent four days together. Both years, participants wished the camp went on longer.

 Participants and staff in the second La Cima Lower Columbia camp in 2018 pose together in rows. There are 48 people total.

At La Cima, everything is in English AND Spanish, and no one has to be proficient in both – campers or staff. Campers engage in hands-on activities, reflecting on experiences and issues, making goals for themselves, creating fun group presentations and solving problems together.    

“[La Cima] is a great camp,” said 2018 participant Alma Bolaños Hinojosa. “Not only will you make friends, but you feel the atmosphere of a family. When you least expect it, at the end of the day, you are already known as a leader.”

 Six Latinx youth stand in a row, foot to foot, their legs spread wide. They're inside a wooden shelter with picnic tables.

This year, youth spent the last day of camp learning how to start clubs at their schools. That way, they’ll still have a little bit of La Cima with them throughout the year. So far, Astoria High School and Warrenton High School have both received funding for this purpose.

Lower Columbia Hispanic Council Executive Director Jorge Gutierrez wrote, “I have found this program to be unique, innovative and among the most rewarding and satisfying work I have been a part of as an executive director at LCHC.”

As the lead organization for La Voz de la Comunidad, one of Healthy Beginnings+Healthy Communities’ ten Community Collaboratives, LCHC is involved in a project to learn about leadership development programs across Oregon and Southwest Washington and create a resource bank of leadership development curriculum. La Cima Leadership Camp is an asset to our region, and will certainly help inform that resource bank.

Q&A with PSU Student and Advocate Arlene Amaya

In 2017 and 2018, Northwest Health Foundation convened the Disability Justice Leaders Collaborative – a group of fourteen disabled people of color interested in deepening their understanding of disability justice and discussing visions and strategies for ensuring the needs of people with disabilities are centered in decision-making. Arlene is one of the leaders participating in the Collaborative.

 Arlene smiles, standing in front of an industrial background.

Q. What leadership roles have you played?

A. Currently, I'm the cultural sustainability coordinator for Portland State University’s Student Sustainability Center and the community engagement coordinator for Green Lents. I also hold leadership positions through PSU’s accessibility committee, universal design subcommittee and environmental club.

Q. What leadership roles do you hope to take on in the future?

A. I’m not entirely sure what my future leadership roles will look like, but I'll be graduating from Portland State in Spring 2018, so they'll likely be significantly different.  Right now I'm more focused on the process of shaping what principles I want to apply to my current and future work. 

Q. What is most exciting to you about disability justice?

A. I think it’s another opportunity to recognize the inherent value and dignity of everyone, which conflicts with the ways many of our systems and institutions currently operate. It’s also a chance to recognize the strength in our differences. Validating one another’s accessibility needs is crucial, and it requires that we are part of a community that holds itself accountable to a dynamic learning process. In these ways, disability justice feels like truly exciting and revolutionary work to me.

Q. What do you hope to get out of being a part of the Disability Justice Leaders Collaborative?

A. I decided to apply for the DJLC, because I wanted to gain a better understanding of ableism, my own accessibility needs and how to apply these principles to my work. I wanted to do so as part of a community, and then work within that community to build collective power. 

Additionally, my identity as someone who's disabled doesn't exist separately from my identities as a queer, working-class Latina (from Salvadoran parents). In many spaces that focus on disability rights, we're not able to explore the significance and influence of our other identities and that comes at a huge cost. The DJLC is a unique and special space, because it really mobilizes those important conversations. Its leading principles should be part of all justice movements. 

Q. What is your favorite book, movie or song, and why?

A. I have many favorites in each category, but the last book I read was Corazón by Yesika Salgado, the last movie I watched was Black Panther, and the last song I listened to was "Sound & Color" by Alabama Shakes. 

Western States Center & CAPACES Network: Winning with Reproductive Justice

 A woman sits on the floor holding her child. He looks over her shoulder, smiling. She is laughing. 

According to Western States Center’s Gender Justice Program Director Amy Casso, when you lead with Reproductive Justice you can win. Why? Because Reproductive Justice is intersectional and inclusive; everyone can see themselves in it. It also has the ability to shift narrative and culture in communities.

The CAPACES Network organizations, a group of primarily Latino-led and serving organizations in Oregon, saw an opportunity in Reproductive Justice. After participating in Western States Center’s We are BRAVE Cohort, CAPACES Network staff wanted to bring a Gender Justice and Reproductive Justice lens to all their work. They partnered with Western States Center to guide them through the process.

Over the last year, CAPACES Network executive directors and staff participated in monthly trainings and discussions around building and integrating a Gender and Reproductive Justice lens into their organizations’ program work. A pivotal moment came in August when many of them participated in Activists Mobilizing for Power 2017 workshops like “Talking About Abortion in the Latinx Community” and “Over-policed and Undervalued: reproductive justice, prison-abolition and birthing” to deepen their understanding.

 A person stands in front of a row of gray boxes, visible from the waist down. Each box has a  statistic painted on it. The closest one reads, "In 2011, 1 in 13 white Oregonians were uninsured and 1 in 6 people of color were uninsured."

CAPACES Network members also participated in the campaign to pass the Reproductive Health Equity Act, advocating for all Oregonians, regardless of income, citizenship status, gender identity or type of insurance, to have access to the full range of preventative reproductive health services.

Over the next year, Western States Center and CAPACES Network will conduct a community assessment in order to better understand the community’s concerns and needs, as well as identify opportunities for policy shifts. They’re working closely with several organizations, including both of the Network’s youth organizations, Latinos Unidos Siempre (LUS) and Talento Universitario Regresando a Nuestros Orígenes (TURNO).

It’s clear the partnership is already impacting community members. Western States Center recently hosted an event with Mujeres Luchadoras Progresistas, unrelated to their partnership with CAPACES Network. At the event, Amy Casso asked community members if they’d heard about the Reproductive Health Equity Act and what it could do for them. All of them had.

Ultimately, CAPACES Network hopes this partnership will result in a healthier community and healthier families.

Cambios Micro-Development Program helps Latino families become business owners and community leaders

 Three generations of a family stick their hands in a big pot of soil. They're learning about propagation.

Three generations of a family stick their hands in a big pot of soil. They're learning about propagation.

Every family should have the opportunity to strive for a healthier, happier and more stable future. When families can support themselves in ways that are meaningful to them, our communities become stronger and we all benefit. That’s why Huerto de la Familia, a community-led organization in Eugene, Oregon, provides the means for Latino families in Lane County to improve their health and economic self-sufficiency.

One way Huerto de la Familia does this is through their Cambios Micro-Development Program. Every year, Latino families in Lane County who want to start their own small businesses, or take small businesses they’ve already started to the next level, sign up for weekly classes, participate in one-on-one business counseling sessions and create their business plans.

 A student works out watering calculations on the whiteboard at farm business class.

A student works out watering calculations on the whiteboard at farm business class.

Over the last year, Cambios Micro-Development Program has expanded and evolved to better meet the needs of community members. Previously, the weekly class ran for ten weeks. Now it runs for twenty. On top of that, participants planning to start farm businesses can sign up for an additional eight weeks of specialized training through a curriculum designed, and taught, by staff from Oregon State University’s Small Farms Program. They practice their new skills for large-scale planting on land donated by Two Rivers and Love Farms. Other participants, who plan to start restaurants, have the chance to test their businesses and earn money in Huerto de la Familia’s food booth incubator.

The partnership doesn’t stop there. Huerto de la Familia’s executive director, Marissa Garcia, emphasizes that this work doesn’t result in instant gratification. Huerto de la Famila works with families for years, until they can sustain their businesses on their own.

 The family behind Tikal Latin Cuisine showcases their Guatemalan food. 

The family behind Tikal Latin Cuisine showcases their Guatemalan food. 

Cambios Micro-Development Program allows Latino families to make a living doing work they love and believe in. As a result, community members benefit through access to healthy, local and culturally significant food. For instance, one man who recently graduated from the twenty-week training will raise livestock humanely, with an emphasis on providing meat for specific Mexican cultural dishes, such as birria. Another participant will start a farming nonprofit with the aim of growing healthy food for people who can’t afford it, especially people who don’t have the time or ability to grow their own food in Huerto de la Familia’s garden (e.g. parents with young children, those with chronic illnesses, elders, etc.)

Huerto de la Familia’s goals for Cambios Micro-Development Program go beyond immediate change. The organization and participants have a bigger vision, for long-term change, as well. They want the Latino families involved to become leaders in Lane County’s business community, and in the community as a whole. Currently, 12% of Oregon’s residents are Latino. That number isn’t reflected in Oregon’s leadership, and Huerto de la Familia hopes Cambios Micro-Development Program will contribute to changing that.

 Cambios Micro-Development Program's 2016 graduates celebrate their success.

Cambios Micro-Development Program's 2016 graduates celebrate their success.

Huerto de la Familia is one of Northwest Health Foundation's Kaiser Permanente Community Fund funded partners.

Oregon Renters Lead the Way to Safe, Stable and Healthy Homes

 A crowd, led by children holding a Community Alliance of Tenants banner, marches in support of tenant protections. Many people hold signs with messages promoting stable housing.

Change should always be led by the people who will be most impacted by it. Solutions work better for everyone when they are created by the communities that need them the most. It’s the curb-cut effect.

For example, everyone in our region — Oregon and Southwest Washington — has been affected by the affordable housing crisis. Even homeowners feel the impact when neighbors, coworkers and employees, their children’s classmates, teachers, caregivers and countless other community members suffer the stress of housing instability. Housing instability impacts all of us. But who is most impacted? Who should lead the way in confronting this problem?

According to Community Alliance of Tenants (CAT), low-income tenants — mainly, people of color, families with children, low-wage workers, people with disabilities and seniors. Which is why CAT is partnering with a number of organizations to advance tenant protections this legislative session.

 A woman holds a drooling toddler with curly black hair.

Across our region, increased demand for housing has led to rent hikes and no-cause evictions. Too many families find themselves houseless, priced out of their cities and towns, sleeping on friends’ couches, in cars and shelters, even on the street. Without a safe place to call home, they struggle to keep their jobs, feed their kids and get them to school.

Families who haven’t been evicted are too scared to ask their landlords for necessary repairs and improvements; they’re afraid of retaliation. Meanwhile, their children suffer from “slum housing disease” due to unhealthy living conditions.

Their fear is warranted. Families with small children, especially from immigrant and refugee communities face higher barriers to quality housing, and they’re more vulnerable to discrimination, retaliation and involuntary displacement.

 A woman sits with three young children at a Stable Homes for Oregon Families listening session.

CAT members, as well as their majority-tenant board of directors, identified no-cause evictions and lifting the ban on rent-stabilization as their top priorities. So CAT responded by convening the Stable Homes for Oregon Families Coalition, a group of over 75 organizations advocating for the 40% of Oregonians who rent their homes. CAT also initiated the Tenant Leadership Council, composed of parents of color to lead the #JustCauseBecause campaign this legislative session.

The Tenant Leadership Council spent time helping shape House Bill 2004, vetting it against their experiences, and mobilizing their fellow tenants to participate in various actions, including phone banking, visiting their legislators, hosting rallies and supporting civic engagement opportunities for renters. They also coordinated lobby days at the Oregon State Capitol and developed and presented testimony in support of the bill. On February 4, they packed a listening session with 250 people, and 20 legislators and their staff attended to hear residents from all over Oregon share their stories. On April 30, they plan to pack another listening session in Eugene. 

 Oregon tenants and legislators fill several round tables at a listening session for Stable Homes for Oregon Families.

Thanks to the leadership of low-income Oregon tenants, we trust #JustCauseBecause and #RentStabilization are the best choices for our state. We may not end the affordable housing crisis with these two bills, but we will reduce stress and fear, mitigate displacement and ensure renters feel supported enough to demand healthy living conditions. And everyone in our region will benefit because of it.

Community Alliance of Tenants is one of Northwest Health Foundation's Kaiser Permanente Community Fund funded partners.

Astoria Reaffirms its Compassion and Respect for All Residents

A story with Healthy Beginnings+Healthy Communities Collaborative La Voz de la Comunidad.

 Astoria celebrates Día de los Muertos with face painting and more.

Astoria celebrates Día de los Muertos with face painting and more.

In America, all people have rights, no matter what they look like or where they come from. It’s not about where you were born; it’s how you live your life and what you do that defines you here in this country. Hardworking people, documented or not, make our communities stronger and deserve respect from all of us.

Sadly, many immigrant Americans have faced disrespect and worse, including threats to their freedom and opportunity. Since President Trump signed an executive order expanding the number of immigrants considered fair game for detainment and deportation, immigrants throughout our region and the U.S. have become increasingly fearful of ICE raids tearing their families (and our communities) apart.

 An old cannery on Astoria's waterfront.

An old cannery on Astoria's waterfront.

However, rather than give up and give in to these destructive and unpatriotic federal policies, thousands of Americans have chosen to stand up and speak against them instead. In Astoria, Oregon, for instance, where Chinese and Latino immigrants have been the backbone of the canning industry for the last century, the Astoria City Council unanimously passed a resolution reaffirming the city’s policy of inclusivity.

Like the City of Astoria itself, Astoria’s inclusivity resolution depended on the voices and actions of diverse community members to succeed.

Originally, Astoria’s mayor and city councilors considered declaring Astoria a sanctuary city, but they changed their minds after the chief of police presented at a city council meeting. Members of La Voz de la Comunidad, an advisory group representing the Hispanic community living on Oregon’s north coast, attended that meeting and discussed the city’s decision.

In the end, they agreed. While immigrants in Astoria deserved to know whether the city respected and supported them, La Voz thought about the negatives associated with the word “sanctuary” – loss of federal funding, confrontations with government officials – and realized the label “sanctuary city” could be detrimental. There might be a better option: an inclusivity resolution.

 Astoria's City Hall.

Astoria's City Hall.

Astoria’s city councilors and chief of police had already said they wouldn’t aid ICE. They’d said, if you haven’t broken any laws, you don’t have anything to fear from us. La Voz just wanted them to say it louder and make it official, so Astoria’s immigrants would know for sure the city stands behind them, and hopefully gain some peace of mind in the process.

With help from Causa Oregon’s Executive Director Andrea Miller and a template developed by the Innovation Law Lab, Lower Columbia Hispanic Council’s Executive Director Jorge Gutierrez introduced the resolution and helped craft some of the language. La Voz de la Comunidad, Astoria’s mayor and city council, and the city’s attorney and chief of police made edits, passing the document back and forth, until it was ready for a March 6, 2017 city council meeting.

On March 6, around 25 La Voz de la Comunidad members went straight from a La Voz meeting to the city council’s meeting. Only two of them had ever been to a city council meeting before. Although a letter to the editor published in The Daily Astorian encouraged people to show up and oppose the resolution, no one did. Instead, Jorge read testimony he had prepared with La Voz, a Hispanic community member and member of La Voz spontaneously gave his own testimony, and the Astoria City Council unanimously passed the resolution.

The resolution acknowledges the “vital contributions” made by Astorians from all nations and states “residents should be treated with compassion and respect regardless of national origin or citizenship status.” While, if required by federal law, Astoria’s city agencies and employees will still be expected to cooperate with federal agents, the resolution affirms that they won’t do so voluntarily. Most importantly, the resolution upholds American values of dignity and respect, freedom and opportunity for all people.

A New Narrative for Racial Equity in Oregon

A story with Healthy Beginnings+Healthy Communities Collaborative Racial Equity Agenda.

 A child stands in a schoolyard, writing in a notebook.

Words are powerful. If you know how to be persuasive with language, you can get a lot done. However, your words can also work against you. If you don’t do the necessary preparation, your message could communicate something you never intended.

Racial Equity Agenda, a Healthy Beginnings+Healthy Communities Collaborative, is busy doing that necessary preparation, creating an effective racial equity narrative for Oregon that will help community organizations begin important conversations about race with voters and policymakers, and move Oregon closer to racial equity.

 Amanda Manjarrez presenting at the Healthy Beginnings+Healthy Communities gathering of Community Collaboratives in Salem, Oregon.

Amanda Manjarrez presenting at the Healthy Beginnings+Healthy Communities gathering of Community Collaboratives in Salem, Oregon.

On February 7th, 2017, Amanda Manjarrez, Coalition of Communities of Color’s Advocacy Director, stood at the front of a small, windowless conference room in the Salem Convention Center and introduced the idea of a cohesive racial equity narrative to community members and organizers from across the state. She presented examples of how effective narratives and values-based language can be at triggering emotions. For instance, words like “illegal,” “violent criminal” and “radical” have been selected purposefully by politicians to invoke fear about specific races and religions. These words, part of carefully constructed narratives about undocumented immigrants, black men and Muslims, have been used, successfully, to advance policies and candidates. If community organizations in Oregon want to push back against these narratives and have positive conversations about race, we need to construct our own narrative that will spark other emotions that lead to more inclusive communities and shared prosperity.

Unfortunately, people aren’t as logical as they like to think they are. In reality, humans make quick, emotional judgments, then use reasoning to justify those judgments. People also hold contradictory, competing ideas in their heads at the same time. It falls to communicators to choose the right story that will produce the desired emotions and lead an audience to take a specific action, whether that’s voting a certain way, donating to cause or something else.

It’s not what you say, it’s what people hear.
— Frank Luntz

Amanda invited EUVALCREE Executive Director Gustavo Morales and Southern Oregon Education Service District’s Migrant Education Program Parent Involvement Specialist Monserrat Alegria to share their experiences having conversations about race. Both Gustavo and Monse live in rural Oregon communities (Ontario and Medford, respectively). They’ve been part of meetings where participants will get up and leave if “race” or “equity” are mentioned. They’ve seen their community members homes vandalized, families afraid to go home. According to Gustavo and Monse, the best way to start a conversation about racial equity where they live isn’t by talking about racial equity; it’s by opening with shared values like opportunity, children and families, and community building. These are narratives that almost everyone can connect with.

Racial Equity Agenda’s goal is to find a narrative that will work for all Oregonians, a way to talk about racial equity that won’t cause people to shut down or leave the room, and will result in decision-making tables including more people of color. In order to accomplish this goal, Coalition of Communities of Color is partnering with several culturally-specific and mainstream organizations, including Native American Youth and Family Center, Latino Network, Unite Oregon, Urban League of Portland, KairosPDX, Causa Oregon, Asian Pacific American Network of Oregon, Hacienda CDC, Immigrant and Refugee Community Organization and Self Enhancement, Inc. By coordinating to use a unifying narrative for their work, their impact will be great.

Latina Parents in Southern Oregon Stand Up for Their Children

A story from Healthy Beginnings+Healthy Communities Collaborative Successful Transitions: Integrated Care for Children, Youth, and their Families.

 A Latina mother sits beside her son in a classroom while he plays with Legos.

Yolanda Peña and Raquel Garay, two Latina mothers with children in Eagle Point School District in Southern Oregon, understand the barriers parents in their community face when trying to advocate for their children’s education. Such barriers include lack of understanding of the school system’s structure, language barriers, family responsibilities and disconnection from the community. 

Peña and Garay currently serve as the president and vice president of the Migrant Education Parent Advisory Council (PAC) in their district. Migrant Education Program of Southern Oregon is part of Successful Transitions, one of ten Collaborates that in Northwest Health Foundation's Healthy Beginnings+Healthy Communities Collaborative Cohort working to build power for kids and families. 

One of Successful Transitions’ goals is to empower Latino early learners, students and their families by providing parent leadership and advocacy opportunities. Through Successful Transitions, Garay and Peña had the opportunity to attend Northwest Health Foundation’s Healthy Beginnings+Healthy Communities gatherings in Astoria, Oregon and Vancouver, Washington in 2016. Participating in these leadership development activities encouraged them to take on various leadership roles in their community, but especially in their children’s school district. 

Learning about the issues other Collaboratives are dealing with has helped Peña realize that every community in our region experiences different barriers, and it’s crucial for Latino students and their families to share their personal experiences and to be represented in decision-making spaces. 

Garay and Peña know from personal experience that navigating the educational system can be intimidating for many parents. Being the president and vice president for their district’s PAC has allowed them to voice the concerns of many Latino and migrant parents, and to have a direct influence in the decisions made regarding their children’s education. Garay acknowledges that it can be intimidating for many parents to speak up and advocate for their children, but she urges them to advocate for their children and their community anyway. She motivates other parents to become involved in their children’s education by helping them see the impact it has in their children’s academic and social performance.

By becoming active participants and working closely with the school districts, parents are not only advocating for their families, but for the community as a whole.

Two Stories from Eastern Oregon

Two stories from Healthy Beginnings+Healthy Communities Collaborative Eastern Oregon Latino Alliance for Children and Families, which is led by EUVALCREE.

Insights from a Latina Youth Leader

 Ontario School District representative Benardina Navarrete and High School Student Genesis Romero stand on either side of an Ontario School District banner in the hallway of Alameda Elementary School.

Ontario School District representative Benardina Navarrete and High School Student Genesis Romero stand on either side of an Ontario School District banner in the hallway of Alameda Elementary School.

Genesis Romero is a EUVALCREE volunteer and a senior at Vale High School in Vale, OR. For her senior project she organized a resource fair to inform Latino families of existing resources and services in the community.

The event took place on October 8th from 10am to 2pm at Alameda Elementary School in Ontario, OR.

Later that evening, Genesis participated in a focus group hosted by EUVALCREE to discuss community needs with one of our major partners, Saint Alphonsus Medical Center - Ontario. She shared insights from her own experience, as well as her learnings from the event she organized. Genesis said: The best thing a student can have is the support of their teachers. Unfortunately, more often then not, students are not supported by their teachers and, furthermore, are frequently disregarded as someone who is not going to accomplish much in life.

Genesis is graduating from high school this year. She dreams of becoming a forensic scientist and, later, a medical examiner. 


EUVALCREE Assesses Hard-to-Reach Community Members' Needs

 A EUVALCREE Community Organizer provides information on leadership and advocacy courses, and how to become a volunteer, at a table draped with a EUVALCREE banner. Three women and two kids crowd around the table.

A EUVALCREE Community Organizer provides information on leadership and advocacy courses, and how to become a volunteer, at a table draped with a EUVALCREE banner. Three women and two kids crowd around the table.

EUVALCREE recently conducted a different kind of community assessment. How was it different? They focused on reaching the community members that are hard to reach - the ones who have not accessed services or resources, or replied to a questionnaire asking what they could use to help them achieve their dreams for themselves and their families.

The collection period occurred over the course of four months. 17 trained volunteers went door to door in Malheur County, Oregon, and Payette and Washington Counties, Idaho. The average household visit was approximately 60 minutes. With almost 900 volunteer hours in data collection, 497 community assessments were collected. The data was transcribed over the course of two months, and the results are currently being analyzed.

From this information, EUVALCREE is developing a strategic plan to address the identified community needs and make the changes necessary to move the Eastern Oregon Latino community forward. Results will be made public once a strategic plan is adopted, and the strategic plan will be made public as well. 


Read more about EUVALCREE in The Ford Family Foundation's publication, Community Vitality

Washington County Latino Parents Organize to Break the Cycle of Childhood Poverty

adelante mujeres parents

[Image description: Latino parents gather around a conference table.]

In Washington County, 27% of children 0-6 are Latino. Yet Latino children account for more than half of children in poverty.

Here’s another shocking stat: Although 36% of youth and children in western Washington County are Latino, Hillsboro and Forest Grove school districts’ boards of directors are both 100% white.

Furthermore, out of six Forest Grove city councilors and six Hillsboro city councilors, only one is Hispanic or Latino.

This is unacceptable. This means that the Latino community, which is by far the largest ethnic/racial minority community in Oregon, is not represented at these important decision-making tables and does not have a hand in creating the policies that impact Latino kids and families.

Enter Creciendo Juntos. Led by Vision Action Network and made up of collaborative partners from education and human services sectors, Creciendo Juntos engages Latino parents to become active in their kids’ education and involved in the community, with an end goal of breaking the cycle of childhood poverty. Latino parents who are currently active in this initiative live in high-poverty neighborhoods and attend areas within the six elementary schools with the greatest percentages of Latino children in the Forest Grove and Hillsboro School Districts; three in Forest Grove: Cornelius, Echo Shaw and Fern Hill; and three in Hillsboro: Lincoln Street, Reedville and W. L. Henry. In 2012-13, each of these elementary schools had an enrollment of 66-86% Hispanic students and a free and reduced lunch eligibility of 75-85%.

According to Creciendo Juntos staff, “There is a great hunger among Latinos to work together for a better life.”

Over the last couple years, Creciendo Juntos has strengthened Latino leadership through its Advocacy Team composed of one bilingual staff member and two Latino participants from each participating partner. Their meetings are focused on educating and empowering Latinos, and are all held in Spanish. Topics covered range from citizenship and immigration rights to navigating the school system and volunteering on boards and committees.

With the newfound knowledge gained in these gatherings, parents become more comfortable participating at their kids’ schools and advocating for their kids’ education. Some of the parents involved in Creciendo Juntos are also eager to join parent advisory committees at the district level, and possibly even run for city council positions.

Moving forward, the parents who started with Creciendo Juntos will become the teachers, helping new parents become familiar with school and community systems, sharing a vision of a thriving Western Washington county where Latino children and their families are healthy, successful in school, life and engaged in their community.

Creciendo Juntos was one of Northwest Health Foundation's partners during our Healthy Beginnings+Healthy Communities Organizing Grant Year.

Get out the Latinx Vote!

A story from Healthy Beginnings+Healthy Communities Collaborative Healthy CAPACES.

Acción Política PCUNista, PCUN's electoral organizing arm and a partner in the Healthy Beginnings+Healthy Communities Collaborative Healthy CAPACES, was formed in 1998 when a group of Pineros y Campesinos Unidos del Noreste (PCUN) members joined together to campaign for naming Woodburn's new high school after César Chávez. Although the school board voted against the name, they did agree to observe March 31st, César E. Chávez Day, throughout the school district. After seeing the impact their involvement had, the PCUN members decided to create Voz Hispana Causa Chavista, which was rebranded as Acción Política PCUNista in 2014. Since rebranding, APP has supported driver cards in Oregon and was instrumental in helping pass the 2015 Woodburn School Bond.

As Oregon's only operating Latino 501(c)(4) organization, APP works to engage the Latinx community in the voting process. APP's work includes hosting candidate forums, Latinx voter education, voter ID and registration, canvassing, endorsing candidates, political mailing, phone banking and community organizing.

 Teresa Alonso Leon

Teresa Alonso Leon

[Image description: A Latina woman wearing a black blazer and red lipstick poses in front of a tree trunk and ground covered with yellow leaves.]

This year APP endorsed and is supporting Teresa Alonso Leon's campaign for State Representative of House District 22. Teresa Alonso Leon was raised in Woodburn, so she's experienced the needs of the community. She comes from a working family and knows firsthand what it is like to confront and overcome barriers. Teresa is also the GED administrator for the state of Oregon and has served on the Woodburn City Council for four years. She's committed to improving the education system for children and adults, advocating for a more transparent government, and creating better paying jobs.

If elected, Teresa will be the first Latinx and immigrant woman to represent one of Oregon's most diverse counties. Marion County is 25% Latino/Hispanic. Woodburn is 56% Latino/Hispanic. But this large Latinx community is not reflected on school boards, city councils or at the state level. By campaigning for Teresa, APP campaigns for an incredible leader who represents the Latinx community and acts as a role model for children with similar backgrounds and experiences.

 Acción Política PCUNista

Acción Política PCUNista

[Image description: A group of young Latinxs pose and smile in front of a colorful mural depicting Latinx farmworkers rallying for justice.]

To support Teresa's campaign, APP hosted her canvas kickoff on July 2nd at PCUN. We spent hours on the phone inviting community members to this event. On the day of the event, we knocked on over 1,000 doors to spread the news about Teresa. Since the event, we've spent our time canvassing and talking to community members about their vision for Marion county. We've given presentations to diverse groups at college and high schools about the work APP is doing and Teresa's campaign. You'll also find us at most local events getting out the Latinx vote!

Upcoming Events:

La Fiesta Mexicana, Woodburn, August 5th-8th

Urban Art Fest, Salem, August 6th

Get Involved:

Remember, voting is power and we should all have a say in the decisions that affect our communities. Let's stand up and unite for the people!

If you are interested in participating or volunteering with APP, please contact appinfo@pcun.org

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