Additional Communications Articles, Tools & Resources

Charities Need to Remember Why They Exist - And Shout About It


A Practical Guide to Integrated Communications

Integrated Communications PDF


How to Simplify Your Complicated Marketing Strategy


Smart Chart 3.0

An effective tool to help nonprofits make smart communications choices.

Smart Chart PDF


What's Your GAME Plan?

Ask these four questions before using any communications tactic.


Vision, Values and Voice

A social justice communications toolkit.


Mission Accomplished with the Audience Dossiere

Learn how to best engage the audiences most important to your mission.


The Best Nonprofit Digital Campaigns Collection


Talkwalker Alerts

The best free alternative to Google Alerts.

Influencer Strategy

Greater Influence, More Impact

An article from Stanford Social Innovation Review.


Knowing Who You Know

Using your staff and board's connections to pass policies.


Stakeholder Analysis

Who are your nonprofit's stakeholders, and what is important to them?


The Amazing Network Reach of Nonprofit Influencers

How do you identify the influencers that are already on your organization's email list?


A Guide to Power Mapping

A power map is a useful visual tool for figuring out who you need to influence, how to influence them, and who can do the influencing in order to reach a specific goal.


How Networked Nonprofits Visualize Their Networks


Reframing Refugees Messaging Toolkit


America Needs All Of Us

A toolkit for talking about bias, race and change.


Don't Stay on Message

What 8,000 respondents say about using strategic framing to move the public discourse on immigration.


Education Core Story - Disparities Trigger

Video about messaging framing for education.


Toward a Good Jobs Agenda

Economic justice messaging research.


Caning, Context and Class

A research report mapping the gaps between expert and public understandings of public safety.


"Handed to Them on a Plate."

A research report mapping the gaps between expert and public understandings of human services.


Community Values Phrase Basket

We're all in this together, so let's say the same things!

Community Values PDF


Google Analytics

A tool for tracking how many people visit your website, how they get there, and what they do once they are there.


The 100 Best Nonprofit Website Designs of 2015



Tools to grow your website's traffic.


10 e-Newsletter Best Practices for Nonprofits


5 Simple Strategies to Improve Your Email Open Rate


10 Things to Avoid in Email Newsletter


This is the Way to Write Email Subject Lines That Get More Clicks


Improve Your Open Rates With These 12 Subject Line Tweaks


11 Major Reasons Why Your Emails Could Land in the SPAM Box


4 Techniques to Optimize Your Nonprofit Newsletter

Photos, Graphics and Video

The 17 Graphic Design Tips All Non-designers Need to Know


The Ultimate List of Free or Low Cost Image Collections


The Noun Project

A huge collection of cheap vector graphics.


Top 5 Affordable Tools to Make Infographics in a Snap


15 Free Infographic Templates


How to Successfully Launch Nonprofit Infographics Online


An Appropriately Quick Gif Guide


Why Should You Care About Typography?

Create and publish beautiful visualizations of your data.


Six Easy Ways to Hit Video Out of the Park


A Video Marketing Guide on Creating Epic Content for Facebook, Snapchat, Twitter and More

Blogging and Writing

Easy Reading is Damn Hard Writing

A guide for editing your writing.


50 Amazing Resources That Will Make You a Better Writer


10 Blog Content Ideas for Nonprofits


5 Ways to Fight the Curse of Knowledge in Your Nonprofit

When you know too much about a topic, you lose the ability to talk about the topic in clear and concise language.


What Makes a Good Blog Post GREAT


5 Data Insights Into the Headlines Readers Click


YOU HAD ME AT HELLO: 54 Ideas for Strong Leads and Smooth Transitions


Upgrade Old Content to Engage Your Audience


9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks


Jargon Finder

An online glossary of common nonprofit jargon.


Cutting Through the Jargon

Make your stories simple and appealing.


Social Media

50 Social Media Marketing Tips That Will Help You Build Traffic


8 Online Engagement Hacks


3 Simple Tips for Using Facebook on a Budget


10 Facebook Page Best Practices for Nonprofits


The Best Time to Post on Facebook, Twitter, and Instagram in 2016


25 Twitter Tips for the Modern Nonprofit


Tips for Taking Your Twitter Game to the Next Level


4 Signs Your Nonprofit Should Quit a Social Network


Are You a Bot, or Not?

Create a social media persona that reflects your organization.



A tool for scheduling social media posts.



Thunderclap allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks.


Story-Based Strategy Campaign Model

A flowchart for creating a story-based campaign.

Story-Based Strategy PDF


Heroes' Handbook

Use real life heroes and villains to tell a story about the work that needs to be done in our communities.


Medium for Nonprofits, Explained

Why should nonprofits share their stories on Medium?


Stories Worth Telling

A guide to strategic and sustainable nonprofit storytelling.


Your Mission Statement is Not Your Story

Your stories exemplify your mission, but are not bound by it.


Making the Most of Your Best Stories

Focus on a few great stories and build as many doors into them as possible.


Telling Our Stories Toolkit

An interactive online guide from University of Oregon.